![]() ![]() Here’s what you should be tracking: Response Rate What Should You Track during a Direct Mail Campaign?īy tracking key metrics, you can improve the results of your next direct mail campaign. By using time isolation techniques, you can make sure that you are sending out your direct mail pieces at the best time for them to be seen and acted upon by recipients. Time isolation is a technique that allows you to track which day or time of day produces the best results for your direct mail campaign. You can use this information to see how many pieces were delivered, how many were undeliverable, and how long it took for the pieces to be delivered. This barcode can be scanned by USPS and used to track your direct mail campaign. Use an Intelligent Mail Barcode (IMB)Īn IMB is a barcode that includes information about the sender, recipient, and message of a direct mail piece. You can add QR codes to your direct mail piece and then track how many people scan the code and visit your website or make a purchase. QR codes are barcodes that can be scanned by smartphone users. Create a Unique Coupon CodeĮveryone loves a good coupon! You can include unique coupon codes in your direct mail piece and then track how many people use those codes when they make a purchase. This makes it easy to track who clicks on the link and who converts into a customer. A Purl is a unique URL that includes the recipient’s name or other information. ![]() Create a Personalized URLĪnother option is to create a personalized URL (Purl). This allows you to see how many people visit your website after receiving your direct mail piece and will give you an idea of how many people were interested enough in your offer to click on the link. You can create a unique URL for your direct mail piece and then track how many people visit that URL. This will give you an idea of how effective your direct mail piece was in getting people to take action. ![]() You can use a unique phone number on your direct mail piece and then track how many people call that number. One option is to use a trackable phone number. Here are some ways to track your direct mail campaign: Use a Trackable Phone Number Without tracking, it can be difficult to tell what is working and what isn’t. One of the most important aspects of direct mail marketing is measuring the effectiveness of your campaign. In this article, we will discuss the steps necessary to track and calculate a direct mail campaign for your website. Do you want to learn how to track and calculate a direct mail campaign for your website? Direct mail marketing can be a great way to promote your business, but it’s important to track the results of your campaign in order to determine its effectiveness. ![]()
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